I think I first noticed their product in an industrial setting and was awed by the sheer size. Then the refinement of their commercial line makes their product a kinetic Architectural Design Element.
Now their smaller (but still efficient) residential Haiku model promises Big Asses for everyone. Wouldn't one of these be great to get the air flowing here in AZ?!
FYI: send your fan requirements for current or future projects to firstname.lastname@example.org and get some cool wall art.
(Yes, it's marketing. But none the less cool for being so. )